Home » Shameful Human » Currently Reading:

Shameful Human(s) of the Week: Whoever Created the Marketing Campaign for Dead Space 2

February 3, 2011 Shameful Human No Comments

Image: Dead Space 2 box art. EA.

EA, or whoever defrosted the aged idea of selling video games by making you feel rebelious for playing them in the marketing campaign for Dead Space 2, are this week’s Shameful Humans.

The campaign consists of a bunch of mom-looking moms (or maybe/probably they’re actors) reacting to footage from Dead Space 2. They react just the way years of stereotyped portrayals on television would lead you to expect they would react!

You can see the humiliatingly stupid results here. Anticipate a lot of middle-aged women grimacing.

Even more embarassing, part of this campaign involves a forced attempt at “going viral” by trying to get the kids back home to film their moms reacting to the violence of Dead Space 2 as well. Quick, you’ve only got until February 25th!

So, to recap: This campaign implies that gamers are a bunch of teenage guys who strive to be as bad-ass as possible by playing games their mothers wouldn’t approve of. Women don’t like video games. Adults don’t like video games. A “mature” rated game isn’t for mature people.

This campaign reminds me of the juvenility supplied so copiously by game marketers in the ’90s. These ads are more fitting Mortal Kombat than they are what I thought was supposed to be a serious game of 2011.

Comment on this Article:

Related Posts

Shameful Human(s) of the Week: The Government of Vietnam

24 Feb 2011

Online gaming. It’s fun, it’s cheap, and only in the rarest of cases has it been a problem for anyone. Time for a crack down just in case. The government of Vietnam is taking the high levels of interest in online gaming amongst its youngsters seriously, requiring ISPs to block …

Shameful Human(s) of the Week: Fox News

10 Feb 2011

Of course, the employees of Fox News could take turns being Shameful Human from here on out and it would be entirely justified, but that would be too easy. That granted, I’ve got a link to a Fox News exposé on the horrors of video games that’s given me special …

(Potential) Shameful Human(s) of the Week: Nintendo

12 Jan 2011

For real this time. Will the 3DS have loads of bad-ass games that both play and look awesome? Hell yes it will. Will it include intelligent design decisions? Maybe. Andriasang has a story up about the online play of Super Street Fighter IV for 3DS, and it includes some rather …

The Archives

August 2017
« Jul    


Like Shufflingdead.com Subscribe to Shufflingdead.com Check out our Youtube Videos Follow us on Twitter