EA, or whoever defrosted the aged idea of selling video games by making you feel rebelious for playing them in the marketing campaign for Dead Space 2, are this week’s Shameful Humans.
The campaign consists of a bunch of mom-looking moms (or maybe/probably they’re actors) reacting to footage from Dead Space 2. They react just the way years of stereotyped portrayals on television would lead you to expect they would react!
You can see the humiliatingly stupid results here. Anticipate a lot of middle-aged women grimacing.
Even more embarassing, part of this campaign involves a forced attempt at “going viral” by trying to get the kids back home to film their moms reacting to the violence of Dead Space 2 as well. Quick, you’ve only got until February 25th!
So, to recap: This campaign implies that gamers are a bunch of teenage guys who strive to be as bad-ass as possible by playing games their mothers wouldn’t approve of. Women don’t like video games. Adults don’t like video games. A “mature” rated game isn’t for mature people.
This campaign reminds me of the juvenility supplied so copiously by game marketers in the ’90s. These ads are more fitting Mortal Kombat than they are what I thought was supposed to be a serious game of 2011.