Shameful Human(s) of the Week: Nintendo Co., Ltd.

This week’s Shameful Human is actually an entire corporation of people, it’s Nintendo Co., Ltd. In its arrogance, this once great company has done the unthinkable, and actually spoken ill of its competition.

Sony’s Worldwide Studios president Shuhei Yoshida found Nintendo’s words at E3 2010 to be hurtful. Frequently reminding consumers that their new 3DS handheld device allows users to play games in 3D without glasses is simply too much. Yoshida feels the company shouldn’t “bash some small part of what the other company is doing,” referring to his own company’s with-glasses 3D tech.

Sony just wants to play nice, after all. Yoshida would like to “work alongside Nintendo in promoting the new technology.” Pointing out how unfairly Nintendo treats 3D glasses, he also notes that they are “light and you kind of forget you’re wearing them after awhile.”

It’s about time someone stood up to Nintendo and their over-the-top trash talking. It’s embarrassing, and, frankly, unprofessional. Sony has shown nothing but kindness to Nintendo in every regard, betraying the company, stealing their tech, and entering the gaming industry as a direct competitor was a compliment in the highest regard.

Of course, its unlikely a company as reprehensible as Nintendo would actually do right and work with Sony. The company appears to be pitifully obsessed with minor misspeakings over the years from Sony personnel who have repeatedly implied that Nintendo products are gimmicky and kiddy.

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