Authority figure for generations Cap’n Crunch will no longer order children to do his nautical bidding, maybe. Word recently broke that Quaker was pulling away from marketing the crunchy stuff to kids.
It’s not clear if Quaker really is easing marketing, or if this was all a hoax to promote the more internet-savvy Cap’n. Word is that the great roof-of-mouth cutter isn’t selling as well as it used to thanks to a bad reputation for containing grossly too much sugar.
Quaker may be trying to switch direction, keeping adult fans happy while not pursuing the children’s market.