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Analysts love the way Activision kills franchises

February 14, 2011 News No Comments

Image: Guitar Hero World Tour box art. Activision.

Following Activision’s announcement that the Guitar Hero brand is over, Industry Gamers spoke to a number of business analysts to discuss the issue. They wanted to find out if Call of Duty might be the next victim of milking.

Billy Pidgeon of M2 Research praised Activision for the way they handled the Guitar Hero franchise, saying “strip-mining franchises is a successful, risk-averse strategy.” He also gave mad props for Activision’s “hit it and quit it model” which he described as “carpet-bombing the market with sequels.”

Just a reminder folks: games are not art, and customers are not worthy of respect.

Other analysts gave more reasoned, less grotesque answers, which you can read by clicking the link below. Internet sensation Michael Pachter, for example, explained that the difference between the franchises is that Guitar Hero was a game people bought once with their console, whereas Call of Duty has a strong and well developed community that keeps momentum for the series going.

Source: Industry Gamers

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