Shameful Human of the Week: Fredrik Liliegren

This week’s Shameful Human is Fredrik Liliegrin, the former DICE CEO and co-founder who now heads up Antic Entertainment. He had a recent chat with Gaming Union in which he claimed the Wii was a “virus.”
Liliegren took the form of a wild-eyed prophet who has seen the future and knows the doom awaiting mankind when he announced “people have got to realize the Wii is a toy, not an entertainment focused product.” That’s funny, I always thought games were entertainment. Or is entertainment a higher form of art, something only reserved for the more refined palate of your 18-29 year-old Gears of War loving males?
Fredrik went on to say “this is not a games game machine.” Huh, I wonder what that means. Does the Wii not play critically acclaimed games software like Super Mario Galaxy, or does it merely provide amusing distractions for so-called “non gamers” looking to have a pretend game of tennis.
Liliegren followed up his rant with an attempt at some vigorous backpedaling a few days later on his blog, in which he basically said the same things over again. He claimed:
Given this design direction the Wii in my mind is more of a toy then a games machine, and I say millions of Wii Fit players agree with me! It’s a Toy that plays some pretty good video games, but the majority of users that has bought a Wii, I believe, would never consider buying a Xbox 360 or a PS3. Simply because I believe they would not be interested in that experience.
Again, Liliegren differentiates toys and games, with the implication that toys are something lesser. I suppose what he’s saying is that while the Wii may very well be a games machine, it is by no means “legitimate” in the same way the 360 and PS3 are, because while the public at large may buy a Wii, they would never pick up a 360 or PS3, where the “real” games are.
Liliegren joins legendary Shameful Humans like Capcom’s Antoine Seux, EA’s Alain Tascan and SEGA’s Constantine Hantzopoulos as a games industry insider bent on hating the Wii for no reason other than his own ignorance.

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